General Data Protection Regulation (GDPR)

Data protection declaration

Declaration on the obligation to inform

We are especially concerned with protecting your personal data. So we process your data on the exclusive basis of statutory provisions (GDPR and TKG (Telecommunications Act) 2003). This data privacy notice will inform you about the most important aspects of data processing related to our website.

Contacting us:
If you email us or send a contact form through the website, the data you provide will be stored for six months to help us process your request and answer follow-up questions. We will not forward these data without your consent.

Our website uses cookies. These are small text files which are placed on your end device by your browser. They cause no damage.

We use cookies to make our services more user-friendly. Some cookies remain stored on your end device until you delete them. They allow us to recognise your browser during your next visit.

If you wish to prevent this, you can adjust your browser to inform you when cookies are being placed and to allow them to be placed only on a case-by-case basis.

Deactivating cookies can limit our website’s functionality.

Google Signals Extension to Google Analytics
As an additional function to Google Analytics, we use "Google Signals" on this website. If you have activated personalized ads in your Google account and have linked your device with which you visit our website to your Google account, Google can analyze your usage behavior across devices (cross-device tracking). For example, Google can see how users search for products on a website on a smartphone and later return to complete purchases on a tablet or laptop. The Google Signals extension also provides us with additional demographic data and data on the interests of our website visitors for even more targeted online advertising campaigns, which, however, are anonymous to us. If you want to stop Google's cross-device analysis, you can deactivate the "Personalized Advertising" function in the settings of your Google Account.  For more information, please visit:  For more information about Google Signals, please visit the following link:

Web analysis:
Our website uses functions of the web analysis service "Google Analytics", a web analysis service from Google Inc. („Google“). To that end, cookies are used which allow us to analyse how you use our website. The information this generates will be transmitted to the provider’s server and stored there.

You can prevent this by adjusting your browser settings so that no cookies are stored.

We have concluded an appropriate contract for commissioned data processing with the provider.

The data processing is based on the statutory provisions of § 96 (3) TKG (Telecommunications Act), as well as Art. 6 (1) a (consent), f (legitimate interest), or both, of the GDPR.

Our concern as defined by GDPR (legitimate interest) is to improve our service and our internet presence. Since we value our users' privacy, user data are pseudonymised.

The user data will be retained for a period of 38 months.

Your rights:
You are fundamentally entitled to information, correction, deletion, restriction, data portability, withdrawal and objection. If you believe that the processing of your data breaches data protection laws or your claims under those laws are otherwise being violated, you can complain to the supervisory authority. In Austria, this is the Data Protection Authority (Datenschutzbehörde).

Direct marketing:
If you book with us or make a purchase with us, send us an enquiry, or obtain information or brochures from us, we process your personal data in accordance with Art. 6 para. 1 (1) (b, f). You can subscribe to our newsletter on our website. The double opt-in procedure is applied for the registration. In the newsletters, we inform you about innovations regarding our product/ service, the latest news and interesting topics, tailored to meet your interests and holiday dreams to the extent possible and known to us. You will also receive our newsletter if you have given us your email address when booking. For sending out the newsletter, we collect and store the data that you have entered on the input screen or that you have provided when booking or at the time of an enquiry of any kind (e.g. last name, first name, e-mail address, postal address), and enhance it with interests that are known to us from your holiday wishes.

We use your data for direct marketing as per Art. 6 para. 1 (1) (f) GDPR, recital 47, and pursuant to Art. 6 para. 1 (1) (a) GDPR when subscribing in order to provide you with customised information about our services. The data is not transferred to third parties. You may object to this use now or at any time with effect for the future. Simply send us an email regarding the same at

You can very easily withdraw your consent to receive direct marketing emails as well as the newsletter at any time via the unsubscribe function in the newsletter delivered to you. 

On this website we use the Facebook Pixel from Facebook, a social media network of the company Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.

The code implemented on this page can evaluate the behaviour of visitors who have reached this website from a Facebook advertisement. This can be used to improve Facebook ads and this data is collected and stored by Facebook. The collected data is not visible to us but can only be used in the context of ad placements. Cookies are also set through the use of the Facebook Pixel code.

By using the Facebook pixel, the visit to this website is communicated to Facebook so that visitors can see suitable ads on Facebook. If you have a Facebook account and are logged in, your visit to this website will be associated with your Facebook user account.

You can find out how the Facebook pixel is used for advertising campaigns at

You can find more information about Facebook's data policy at

Product recommendations by e-mail
As our customer, you regularly receive product recommendations from us by email. You receive these product recommendations regardless of whether you have subscribed to our newsletter or consented to marketing communication by email. This is how we like to provide you with information about products in our range that you may find interesting based on your previous purchases. In doing so, we strictly adhere to statutory requirements.

Product recommendations by email are based on the legal basis of Art. 6 (1) lit. f GDPR and are permissible for our customers within the scope of Section 107 (3) Telecommunications Act (TKG AT). Whenever we use your contact details for advertising purposes, we expressly refer you to your right of objection, which you can easily and unbureaucratically exercise at any time. If you no longer want to receive any product recommendations by email, you can object to this at any time. You can, of course, find a  link to unsubscribe in every email. If you want to exercise this right of objection, please contact:

To create the newsletter and product recommendations, we use the “NumBirds” service provided by NumBirds CRM GmbH, 6020 Innsbruck, Brixnerstraße 3/3. To maintain the confidentiality of your personal information, we have entered into an order processing agreement with the company.

The data is not transferred to third parties.

For the creation of the newsletter, we use the "NumBirds" service provided by NumBirds CRM GmbH, 6020 Innsbruck, Brixnerstraße 3/3. To maintain the confidentiality of your personal information, we have entered into an order processing agreement with the company.

You can reach us via the following contact data:
Alpbacher Bergbahn GmbH & Co. KG - Schatzberg OG
Hnr. 311
A-6236 Alpbach / Tirol
Tel. +43 5336 5233
Fax. +43 5336 5233 24

You can reach our data protection officer Reinhard Wieser by e-mail at